Action Council Playbook

In the 2018 midterms, Democratic newcomers swept all five of Southern California’s Congressional “swing districts”–four Orange County districts, plus CA25 just north of Los Angeles—Republican-held districts deemed vulnerable because they voted for Hilary Clinton in the 2016 election. The success in each district was aided by the early formation of an Action Council: a coalition of grassroots organizations, local Democratic clubs, labor unions and PACs working together and sharing a common, web-based calendar of events designed to engage voters to flip Congressional seats. This playbook examines the Action Council model in detail to aid in the formation of future coalitions with the same objective.


Action Councils At A Glance

A one-page information sheet explaining the Action Council model.


SoCal Blue Video. 

How the Southern California Action Councils formed. (Three and a half minutes, in living color.)


What Political Groups Can Talk to What Political Groups

In the belief that many published answers to this question are needlessly complex, intimidating, and confusing, two organizations, SoCal Blue and NorCal Blue, created the simple “What political groups can talk to what political groups” graphic on the left, with the advice and approval of Sandler-Reiff, the premier Washington law firm in the field of campaign law. Click to download. 

High School Voter Registration Toolkit

Macy Bartlett is a current freshman at UC Berkeley, but in her junior year of high school she held a voter registration drive. After months of planning and organizing, she and her team registered or pre-registered 214 students to vote in just 3 hours. Inspired to help other students like herself host drives at their own schools, she wrote this toolkit–a one-stop shop for all information regarding hosting a voter registration drive in a high school. It includes FAQs on voting, pre-written PA announcements, robocall scripts, explanations on the registration form, political party descriptions, a flyer for advertising around campus, and more. She can be contacted at [email protected] with any questions, comments, or concerns.

Resistance Bootcamp Toolkit

The Resistance Boot Camp toolkit provides detailed information on four specific actions that you can participate in to help us win the House, Senate, and White House in 2020. They are:
Canvassing – The most powerful technique we have is talking to people face-to-face.
Voter Registration – Building our numbers by giving people a voice in their government.
Phone Banking & Text Banking – Using the phone in your pocket to swing elections.
Letter Writing & Postcarding – Personalized messages to help get out the vote.

2020 Senate Seats Potentially in Play

Click on the graphic to the left, which is current as of October, 2019. We will update periodically. Comments welcome: [email protected]